The bakery behind Spain's best croissant in 2013 deserved content that felt as craft-driven as their pastries.
Takashi Ochiai is a Japanese bakery in Barcelona with a reputation that speaks for itself, winners of Spain's best croissant in 2013.
We came in to build a visual presence for Instagram and TikTok that matched the quality of what they make every day.
THE WORK
The local tour
A creative walkthrough of the bakery from the street to the counter. Shot to make people feel the space before they ever walk through the door.
Breakfast pack campaign
A home delivery campaign shot entirely on location. Real food, real light, no studio. The kind of content that makes you want breakfast at 3 pm.
Sant Joan campaign
A seasonal campaign celebrating one of Catalonia's most beloved traditions. “Tortell de Sant Joan”. Built around the festivity, the product, and the moment.
Behind the Easter pastries
The most human piece we made for them. Christina sits down with the founder's son to film the making of their monas, Barcelona's iconic Easter pastry, from start to finish. No script, no set. Just craft, family tradition, and a process refined over years. The kind of content that doesn't just show what a brand makes; it shows why it matters.
copywriting
MY ROLE
Social media copywriting
Content concepts
Scriptwriting
English, Spanish and Catalan localisation
Tone-of-voice adaptation
Calls to action and community prompts
Today, we’re taking you behind the scenes to see how our savoury cocas are made.
Carefully prepared with quality ingredients and plenty of attention to detail, from the first step to the final bite.
Which one would you choose?
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