Humboldt is a Barcelona-based organization with over 30 years of experience specializing in mobility programs between Spain and Germany. Their flagship program connects young Spanish professionals with real work and training opportunities in Germany, managing everything from German language courses to full professional integration.

THE CHALLENGE

Humboldt had a social media presence but lacked a content strategy aimed at conversion or formats tailored to younger audiences. Their TikTok account had potential but had never achieved significant organic traction.

WHAT WE DID

Full social media management with a focus on TikTok and Instagram content creation. In 2025, we produced and published the first viral video in the account's history, reaching almost 400,000 views organically, an unprecedented milestone for the brand.

Content production included a wide range of formats and settings: interviewed 11+ students in podcast-style dynamics, filmed outdoors in parks and indoors inside the school, appeared on camera myself in talk-to-camera and UGC formats, and led a micro-influencer campaign in partnership with creators from the educational industry.

RESULTS

• 400K views on TikTok (first viral video in account history)

• +3,000 new TikTok followers

• 12+ student interviews produced across multiple formats

• Micro-influencer campaign executed with educational content creators

• Highest organic reach ever achieved by the brand across all digital channels