HOSPITALITY / COMMUNITY / SOCIALMARINA 50
Turning a private social club into a digital world people wanted to belong to.
MAKE A PRIVATE SOCIAL CLUB FEEL AS DISTINCTIVE ONLINE AS IT DOES OFFLINE.
THE BRIEFSCOPESocial Media Strategy
Creative Direction
Copywriting
Instagram Content Creation
Graphic Design
Reels & Editing
Storytelling
Content Curation
THE APPROACHWe moved the content towards a more raw, urban and community-driven visual language.
Graphics became more grunge and street-inspired. Reels were used to add movement and storytelling. The overall feed became less about simply showing the space and more about building a mood around the people, culture and everyday moments that define Marina 50.
The direction was intentionally imperfect, observational and understated.
THE CONTENT SYSTEM
The Instagram direction was built around four areas:
CLUB CULTURE
The atmosphere, rituals and everyday life inside the space.
COMMUNITY
The people behind the club and the sense of belonging around it.
PRODUCT & EXPERIENCE
What happens inside Marina 50 without turning the account into a catalogue.
BARCELONA
A more local, street-level view of the city surrounding the brand.
THE RESULT
The project gave Marina 50 a clearer visual language across Instagram, with more consistency between graphics, reels and storytelling.
Rather than chasing trends, the content focused on building a distinctive world around the brand and reinforcing its underground, members-only character.
Because the Instagram account was private during the collaboration, public performance metrics were not available, so the case study focuses on the creative transformation and content system rather than invented numbers.
BARCELONA/ REMOTE