THE WORK

Took over TikTok, Instagram, YouTube, and LinkedIn from the ground up. New strategy, new formats, new energy built around authentic storytelling and conversion, not just visibility.

20+ student interviews filmed across real settings. Talk-to-camera content. UGC formats. A micro-influencer campaign with educational creators. Every piece of content designed to make a young person think: that could be me.

In 2025, we produced the first viral video in Humboldt's history. Zero paid spend.

The highest organic reach the brand had ever seen across every platform in its entire digital history.